The Jamaican print pieces are some of the first things people notice about Mimi Joi, and they didn’t happen by accident. From the start, the goal was to make accessories that felt personal, not generic, pulling in bold, culturally inclusive prints rather than the safe, muted patterns you’d find on a typical high-street scrunchie.
Every piece is still cut and sewn by hand in Bradford, in small batches. That means no two runs are identical, and once a print sells out, it might not come back in exactly the same fabric again, part of what makes each one feel like it was actually made for someone, not mass produced for everyone.
The Christmas collection and the newer geometric prints follow the same idea: real fabric choices that mean something, not just whatever’s cheapest to source that season.